He said it would be months, not years, so time is not on our side.
However, just a couple of months ago, Gary Illyes confirmed that mobile page speed will be a factor in the next mobile friendly update. Google has been harping on speed for a while now, and they have included speed as a major factor in ranking algorithms since 2010. All web developers and SEOs are going to have to become experts at making sites run faster. If users are bouncing from your website, they may be bouncing from your paid marketing efforts, causing you to waste money, lose leads and, more importantly, lose sales.Īs more and more online traffic shifts to mobile, Google is going to increasingly emphasize speed.
This affects SEO of course, but the primary concern should be overall usability and conversion rates. This tool is Google's way of reiterating how important it is to improve page speed.
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